Great color themes in Office are not a random collection of swatches. Each spot in a color theme has a job. Once you learn those functions, great color themes will roll out from your office.
I'm always astounded to hear a Office "professional" who says "I don't use themes." I'm amazed because in modern versions of Office it's impossible to not to use themes. If you haven't set a theme for your template, then you're using the default Office theme. Whether you like it or not! Themes are an integral part of Office, so you'd better learn how they work.
When you create a color theme in PowerPoint, the color set is added to the theme1.xml file in your presentation and it's saved on your computer. If you create a second color theme, that theme is also saved to your computer, but it replaces the first one in your deck. When you're using the user interface, each Slide Master has only 1 theme at a time. So for more color themes, create more slide masters. If the color theme is for a special purpose, like differently-colored charts, the extra slide master might have only 1 slide layout. That's less confusing for users.
Great Color Themes: Color Slot Functions
Almost every slot in a color theme has a PowerPoint function, a job that it fulfills for the program. If you don't know what these are, you'll place the wrong color in the slot and get a result that looks weird in the program interface. Needless to say, this doesn't help your professional cred with your client.
Here's the Color Theme editing dialog as seen in PowerPoint 2016 for Mac. In Office for Mac, you can only create color themes in PowerPoint. In Windows versions, you can create them in any Office program, though there is a good reason why you should still use PowerPoint.
The following advice covers standard presentations that have a light background and dark text. If you're going for the mysterious Mafioso look with a dark background, then reverse the following instructions putting text colors into the light slots and backgrounds into the dark ones. Oddly enough, when PowerPoint imports a theme exported from Word for Excel, it will default to the Mafioso look. This is the good reason why you should always export theme files from PowerPoint, where your choices for background and text are explicit and that information is preserved in the theme.
The first 4 colors are for text and backgrounds. Although all 4 are called Text/Background, that just to accommodate the occasionally light text on a dark ground, as mentioned in the previous paragraph. In reality, Dark 1 is the main text color. If you have black text in the deck, leave this set at black. You should only change this if you have no black text (Please dont't tell me you're doing that trendy look of black text that's dark grey and makes it look like your printer ran out of toner. Eww.)
You may have a secondary text color for headings. That must go in the Dark 2 slot. Not in Light 1! Not in Light 2! All text colors go in the dark slots!
Light 1 is for background colors. Most of the time, this is white, so leave Light 1 set at white. If the design calls for a different background color than white, set it here.
Light 2 is the only slot in the theme that doesn't have a secondary job. You can make this slot any color! It doesn't matter! Woo-hoo! Let's hold off, this is a good spot for an extra color that doesn't fit elsewhere.
Accent 1 is the default color for inserted SmartArt, Text Boxes and Shapes. Almost all the time, you will make Accent 1 the primary corporate color. For our company, PMS 481C is the code color, so Accent 1 is the RGB equivalent in all our company themes.
If the company has a secondary brand color, Accent 2 is the logical position for it. So what about Accents 3 to 6? You're thinking "Hey! 4 empty slots! Throw some colors in, we're done!" Not so fast, junior.
Great Color Themes: Chart Fills
The set of Accent colors have a huge responsibility of their own: chart fills! I've created a color sequence to show how these are applied by PowerPoint.
Office programs fill charts using these 6 six colors in sequence. So when you're designing, it's best to know what that sequence is. The colors will be used in the same order:
If there are no additional colors in the design standards, we create a pair of lighter and darker variations of the brand colors for Accents 3 to 6. But don't just create a pretty series of swatches! Is the chart readable when printed on a black and white laser? Can color-blind people read it? You're a Designer! You're supposed to be thinking of these things! The rule of thumb is to alternate darker and lighter colors in a sequence so they can be distinguished from one another even in monochrome. Not sure? Test it!
Of the 12 colors in the theme, only the first 10 are accessible to the user in color picker dialogs. The last 2, Hyperlink and Visited Hyperlink, are applied automatically when the user inserts a hyperlink in the document. I usually use 2 of the theme colors for these, rather than Microsoft's standard colors. If there's a blue, that's a good choice for the hyperlink, it's a visual cue. The followed hyperlink can be a lighter grey or other tint, if there is one in the palette.
Great Color Themes: Recognizing Trouble
Before shipping the deck, here are a few quick tests you should be performing to show any color theme problems:
If either of these look odd, you probably have a color theme problem. If the text or background of either the chart preview or SmartArt don't match the background of the deck, you've probably inserted a dark color into the Light1 slot
Most of the autogenerated table combinations in this example are hideous and unworkable, sure sign of a bad color theme. You may also see a table style preview that looks different from the actual table. If the table preview shows a different color for table text (it will just show colored lines, not actual text), then the colors in Light2 and Dark2 have to be switched. Another problem indicator is if it appears you are selecting one color in the picker, but the actual color applied is different.
If you see any of the above symptoms, take the time to fix them and do it right. Your client will notice these glitches and you won't be able to 'splain them away.
The general method to fix these issues is to put the theme in correct order, then go through the entire deck starting with the Slide Masters, correcting the colors back to the designed appearance. This effort isn't too bad if it's a single template or theme you're correcting. Groups of finished presentations are a different matter that need a more automated approach. Next time, I'll be writing about how to repair presentations with a bad color theme, using XML Hacking.
Recent colors are handled inconsistently by Microsoft Office programs. Word and Outlook only retain recently used colors only as long as the program is running, and those colors are visible in every document that's open. By contrast, PowerPoint and Excel both include them in the document. As soon as you open a different file, the previous colors disappear from the color picker. Return to the first document and there they are again.
If you're creating files for clients, you may generate quite a few colors in the design process. Your work will look a little more professional if you purge the Recent Colors from the PowerPoint or Excel file before sending it on.
The row of Recent Colors that PowerPoint and Excel include in the file is a distraction for your client.
Recent Colors Removal Steps
Under Windows, begin by unzipping the file. On a Mac, open it in BBEdit or other advanced text editor.
If this is a PowerPoint deck, look in the ppt folder for the presProps.xml file. The recent colors begin on the third line of a prettified (human-readable) file. Simply delete the entire clrMru section:
After editing, rezip the files if you're using Windows or save and close in your macOS text editor. Test that the file opens as expected and no longer has Recent Colors in the color picker, that send it off to the client.
A more presentable dialog for your client.
Don't Reuse Recent Colors
Occasionally an artist will try to include special colors in the Recent Colors section, to give the client some additional color choices. This is a bad idea because the Recent Color section is dynamic. When any new color is created, it's added to the left end of Recent Colors. If the row is full, the oldest color gets pushed off the right end. A better solution is to create Custom Colors. Here's my how-to on the subject. Custom Colors don't move or change and can be named, which is a little extra help for your client.
If you believe the user interface, there are only 7 PowerPoint numbering styles:
In fact, there are 41 numbering styles available. About half of these apply to languages using other alphabets. These language variants become available to the user interface when the presentation text and keyboard input method is set to a relevant language.
Microsoft uses "Arabic" for both western European numbers and for numerals in the Arabic language. In this article, I refer to Western numbers for the European/American numbering system.
There are a dozen hidden PowerPoint numbering styles that you can only use if you hack the XML. This subset includes the ever-popular circles within numbers format. Here's how to implement these.
Hacking PowerPoint Numbering Styles
Here's a typical listing of a style using numbering. Bold text is the numbering style type.
If we examine the dialog displayed by the program, the styles available from the upper left are arabicPeriod, arabicParenR, romanUcPeriod, alphaUcPeriod, alphaLcParenR, alphaLcPeriod and romanLcPeriod. You can see the full list of styles at Datypic.com.
The illustrated XML is from the bodyStyle section of the slideMaster1.xml, but you can use exactly the same syntax for the otherStyle section of slideMaster1.xml, to format table text, or for p:defaultTextStyle in presentation.xml to handle text boxes.
PowerPoint Numbering Styles - the Complete List
Here are examples of all 41 numbering styles. The text of each line is the XML parameter to use. Uc = Upper case, Lc = Lower case, Db = Double byte, Plain = No character following the number/letter, Period = Following period, ParenR = Following parenthesis, ParenBoth = Parentheses before and after. Please note there are only a few Plain styles and those are mostly for Western numbers. PowerPoint does not have any ability to create custom numbering styles (I've tried!), so you'll have to live with these.
As an alternative to hacking the XML, you can select text and run a VBA snippet to set one of these styles:
.Type = msoBulletNumbered
.Style = msoBulletArabicParenBoth
Edit the .Style = msoBulletArabicParenBoth line to one of the style names below, adding msoBullet to the front of the name to get the VBA parameter. So thaiNumParenBoth becomes msoBulletThaiNumParenBoth in VBA. Thanks to John SR Wilson for the VBA.
Brandwares can help set up complex numbering and bulleting schemes for PowerPoint and Word. Contact me at firstname.lastname@example.org with your project needs.
When you choose fonts for Office, it takes a different approach than selecting typefaces for an InDesign document. One obvious difference is that you only need to install the font for a design document on the computer where it's being created. Using the same font in an Office program will require the font to be installed on every computer using the document. Clearly, this is a much more costly solution. Aside from that, let's look at the pitfalls of choosing fonts for Office templates.
Choosing Fonts for Office - Fake News
Most of what you see on the internet comparing font formats is wrong. Almost all modern professional fonts are OpenType format. There is PostScript-flavor OpenType, favored by Adobe and ending with .OTF And there is TrueType-flavor OpenType, Microsoft's choice, ending with .TTF. It's the continued use of the .TTF file ending that has misled many into thinking that they're old-fashioned TrueType fonts. They're not.
To verify this in macOS, open FontBook and examine a font with a .TTF ending. Make sure choose View>Show Font Info. Now look at the Kind parameter. Old-fashioned TrueType fonts would say TrueType here, but more likely you're seeing OpenType TrueType.
In Windows, if you right-click on any file ending in .TTF and choose Properties, Type of file is reported as TrueType font file (.TTF). But this is illustrative of Windows' relatively brain-dead design rather than any real information about the font.
Confirming this in Windows requires a few more steps. Start by opening the C:\Windows\Fonts folder. Set the View menu to Details. Now right-click in the row that displays the categories like Name, Font Style, etc. A list of avilable categories display. Choose Font Type. Now you can see that almost all the fonts are OpenType. You'll only see TrueType if you've installed some old fonts from the 90s.
Choosing Fonts for Office - Designer Vanity
Designers from different geographic areas spec fonts differently. As one example, Toronto designers tend to focus on the practicalities of electronic document distribution. As a result, they will often choose Arial or Times New Roman for the user-filled portion of a template. By contrast, designers from New York focus on creating a distinct visual appearance. They choose unusual designer fonts. This creates logistical problems for their clients. They must spend money licensing for all workstations and then take time to install the fonts for each user.
Test fonts from small foundries to licensing a lot of copies. I've written about this issue before: Cross-platform Fonts from Small Foundries: Beware! In a mixed Windows/OS X environment, a poor quality font will not display correctly in documents that move between Mac and PC. One typical symptom is Italic text that displays as Roman or Bold when viewed on a different OS, or some similar weight/style mixup.
Choosing Fonts for Office - Collaboration
If the client uses Office documents for collaboration (Don't know? You should be asking these questions!), you should seriously reconsider a "designer-y" font choice. When the documents arrive at your client's client, that computer will not have the fonts and the document appearance will change drastically. Unlike web pages, Office documents do not have a font fallback setting. There is no practical way to preset which font will be substituted when the original is missing.
I know what you're going to say next: "What about if we embed the fonts?" Here are several reasons why that might not work.
Embedding does not work at all in Office 2011 or earlier for Mac. Users of these versions can neither embed fonts, nor can they view fonts that have been embedded in Windows.
Embedding doesn't work in Word or Excel for Mac, in both the 2016 and 2019 versions. PowerPoint 2016 for Mac users must have at least version 16.11 to view embedded fonts. The 2016 retail version (as opposed to the Office 365 subscriber version) cannot embed fonts in PowerPoint. Mac users must have at least Office 2019 retail or Office 365 version 16.17 to save embedded fonts in a PowerPoint file.
Many typefaces have restrictive embedding permissions. So even if you can embed the font and your client can see it, they will not be able to edit the document using the embedded font. You can get around this if you contact the foundry and request a version with Editable or Installable permissions. Expect to pay a surcharge for this. Some foundries charge a lot for this service, because they're concerned about losing sales to possible piracy.
Choosing Fonts for Office - Font Families
Designers are used to Single versions of fonts. The is where each font variant appears as a separate entry in the font list in Office. If you want to change to bold or italic, you select a different font from the list. Office doesn't usually work this way and Office users are not used to this method.
Instead, Office users are familiar with Family fonts. This is where where a group of (usually 4) fonts is linked. To get bold or Italic variants, they click on the Bold or Italic buttons, leaving the font name the same. The foundry usually creates the font families, though there are some type utilities available that let you make a family out of single fonts. As I mentioned earlier, Microsoft hasn't figured out how to consistently display an .OTF font family correctly. Symptoms vary but are along the lines of you choose Bold and you get Bold Italic, or a similar variant. The wrong font is shown and printed. Typocially this will manifest when moving a Windows-created document to macOS or vice versa.
In macOS, it's not obvious when you are using single versus family fonts. MacOS creates family groupings on the fly. In Windows, it's easy: install the fonts, then look at the font menu in an Office program. A font family will only have one entry for the family, while singles will list every font variant. In this screen shot, the Arials are families. Arnhem and ATC Arquette are collections of single fonts:
The logical conclusion to the font family approach is that your client should almost never be licensing just one or two typefaces. If four family members are not installed, Office will fake them by stroking the font for bold and slanting it for italic. As you might guess, this looks ghastly and completely off-brand.
The exceptions to this rule are:
If the document is a fillable form in Word or Excel. Those documents are typically locked so the user can't change the font or its attributes.
The the font is used only for Headings. These are usually bold and stay that way, so there is less chance of a user applying attributes.
In either of these 2 situations, you should be able to get away with licensing a single typeface instead of a complete family.
If your design calls for an unusual mix of weights, like Light and Demibold instead of Regular and Bold, contact the foundry to request a custom family. There is normally a small charge for this service. However, if the licensing deal is large enough, the foundry may waive this.
Choosing Fonts for Office - 2 Solutions
To sum up, for each different font used in your design, your client should be licensing a complete family of 4 typefaces in TrueType or Truetype-flavored OpenType.
Brandwares is a font reseller and we've been speccing type for Office for years. If you choose us to create your templates, we can also source your client fonts in the correct format and family. This service includes free tech support. We'll help your client with any installation or usage issues and communicate with the foundry, if necessary.
Working on your own? A simple way to eliminate all these issues is to design with the fonts that are already installed by Office. There are many faces more interesting than Arial and Times New Roman in this collection. The fonts that come with Office don't require any additional licensing fee. They are already installed and they have relaxed embedding permissions to make collaboration easy. They are all high-quality typefaces licensed from major foundries like Monotype. Here is a list of the families that are useful for business communications (we left out Comic Sans!). For maximum compatibility among all versions of Office, use a font that is checked in every column.
This list is available as a free PDF that shows character listings for every font by clicking on the font name. Email me to get a copy: email@example.com
It's a challenge to create the absolute best quality logos for client files in Microsoft Office. Most artists choose bitmap formats for logos, usually JPEG format. Apparently this is some kind of received wisdom from artist to artist, because JPEG format is close to the worst possible format for logos. But I've already covered this subject in JPEG Logos? Fail! back in 2013.
Brandwares has used indexed-color PNG format for most line art (a term for non-photographic art that is mostly flat color areas). Most logos qualify as line art. But there are a couple of disadvantages to using any type of bitmap format for branding information.
With Office files, Microsoft is determined to foist image "compression" on us. I put compression in quotes because Microsoft's solution is really downsampling by another name. Whatever the name, the results are blurry and absolutely do not reinforce the brand. All bitmap files will be downsampled unless the user chooses only a single file. You can't protect the company logo, even with XML hacking. Let's face it, sooner or later, bitmap logos will look like mush.
The other persistent problem with bitmap formats is what happens when you create a PDF from a document. Acrobat's default settings assume you want to create a small file to post on a web page. This was a serious problem 20 years ago. So, once again, a software company's helpful authoritarianism leads to default settings that cream the logos in any Office file.
Vector Formats for Best Quality Logos
For many years, we at Brandwares were aware that a vector format was a potential way out of this. Vector formats are naturals for line art, because they easily handle geometric shapes with simple coloring. But there are relatively few vector formats from which to choose, and the available formats didn't seem up to the job.
One grandaddy of vector formats is the EPS file. Well-known to designers, the EPS doesn't get great support in Office programs. Printing them at high resolution requires PostScript support from the printer, which is dicey in most business offices. Office programs can't ungroup them, so adding theme color support in an Office file is out of the question.
CGM was an early contender, and is still used in technical applications. But it never got support in common file formats. SVG is making inroads on the web, but Office is only beginning to support the format.
Let's be honest, Microsoft offers the best support to the formats it invents. For vector graphics, that is WMF and EMF. WMF is a 16-bit format that was invented in the '90s. In practice, it's not too useful today. All too often, WMF files do not render the inside curve of shapes like O or D. In addition, Adobe Illustrator's WMF export is horrendous, turning every curve into a series of angled straight lines. Corel Draw does a better export, but the format is limited by its 16-bit capacity.
The format we're left with is EMF (Enhanced MetaFile). Brandwares has developed a method to create the highest quality EMF files possible. Whatever you do, do not use EMFs exported by Adobe Illustrator! Illustrator's curve accuracy goes down the toilet when it exports as EMF. Here's what you'll get, versus the type we produce:
We create robust logos with a tiny file size and razor sharpness at any resolution and transparent backgrounds and they will never get downsampled by Office or Acrobat!
Best Quality Logos In Use
Once we've placed our EMF logos in your presentation, they can be ungrouped in Windows versions of PowerPoint, then you can key part or all of it to a theme color. If your presentation contains multiple color themes, changing theme colors will change the keyed logo element automatically. This can be a slick trick for presentations with different sections in different code colors. If you're working with a Mac, let us know and we can ungroup and key the logo parts for you.
The layout for these slides is identical. Each uses a different color theme that varies one code color.
Transparency is not supported in most EMF exports, but by importing and ungrouping the logo, you can add transparency back in. In PowerPoint, choose Drawing Tools>Shape Fill>More Fill Colors..., then set the Transparency slider. This works the other way around from Illustrator, but the units are the same. If the Illustrator file used 40% Opacity, set 60% Transparency in PowerPoint.
From L to R: each character has 10% more transparency. You can't get this by adding transparency in Illustrator, you must re-create it in Office.
EMF are not a great candidate for objects like disclaimers. Each letter includes one or 2 complex curves, so a paragraph of text will be much larger that the same disclaimer rendered as an indexed-color PNG or even a JPEG of the same text. But for logos, they're pretty great. You get the same small file size and pin-sharp appearance regardless of how much you enlarge it. Applying image compression or printing to a low-res PDF leaves EMF logos in pristine condition. It's by far easiest way to create the best quality logos for Microsoft Office.
I wrote about how to create a basic font theme in 2015: XML Hacking: Font Themes. Thanks to everyone for the comments and feedback that have allowed me to refine the article and make it more helpful.
That article covered a bare bones font theme for European languages (referred to as Latin fonts in Microsoft-speak). International and multilingual users require a theme that can work with a greater variety of languages and fonts, so in this article I'm going to cover how these work and how to create them.
A More Complete Simple Theme
There's more we can do with the very basic theme from the previous article. In the listing below, a font has been specced for only Latin fonts. Important Note: If you copy and paste these samples, you must change the non-breaking space characters to ordinary spaces. I need to use non-breaking spaces to format an HTML page, but Office will refuse to display your font theme if you don't search and replace them with regular spaces.
In both the Major (Headings) and Minor (Body) categories, there are also ea (East Asian) and cs (Complex Scripts) entries. These theme entries are inactive until text is formatted as a relevant language. As long as your text is marked as US English (either by using the Review>Language>Set Proofing Language, or by setting the language in a Style), only the Latin theme fonts will be active. But if you mark text as Chinese, the Office program will check the theme and use the font in the ea tag instead. Likewise, Persian text will activate the cs theme font.
What will not work is to try to set an East Asian or Complex Scripts font in the Latin tag. Depending on the version and platform of Office, you'll only get European characters showing, or the program will completely ignore your theme. Here's a simple font theme that will work with Japanese, Arabic and European languages:
Depending on which ea or cs font you choose, it may support one or several languages. As an example, CJK fonts will support Chinese, Japanese and Korean. Of course, in a collaboration scenario, the fonts chosen should be available on both Mac and Windows, or the display of one of the langauges may get mangled with a font substitution. The best idea is to stick with fonts distributed by Microsoft with Office.
Complex Font Themes
When you crack open the XML on a document or theme, the font theme information is contained in theme/theme1.xml. This illustrates a font theme that is ready to take on the world:
For brevity, I've omitted the Minor font section. Instead of setting the ea and cs fonts, this font theme has entries for more tightly defined language groups and different fonts assigned to each one. This level is detail is necessary for a font theme that can be used around the world. Since I copied this listing from theme1.xml, it doesn't have the XML opening that a standalone font theme would have.
Setting up and testing a complex font theme like this is not a simple task. The font switching is automatic and is triggered by the language input setting on your computer, the language set in your template styles and the language set in the text being edited. Please post your comments, let me know of any hiccups or problems you notice and I'll try to answer your questions.
Brandwares creates font themes to help global corporations support every language. Send me a message for ensure your files have worldwide useability: firstname.lastname@example.org
PowerPoint was built so that a completely new users could build a presentation without knowing anything about the program. A quick look at the typical presentations out there will quickly confirm how little most users know about the program. But there is a design, an internal workflow that was built into the software. Creating a file that uses this workflow will make your templates and themes easier to use. Users will be able to build presentations faster and suffer fewer WTF moments. The deck will simply work better when you use these PowerPoint construction best practices.
Your New Mantra: Theme>Master>Layouts>Slides
This is the order in which you should approach PowerPoint construction. The best practice is Theme>Master>Layouts>Slides. First, create a Theme. Then apply that to a Master Slide, then format the Slide Layouts. Then last of all, make the Slides. The best presentations follow this order. The worst decks are created by trying to reverse the order. A surprising number of people start with the Slides, then try and fix the Layouts on which they're based. Finally they end up at the Master and never quite discover the Theme. These are the problem decks that I get called on to repair, since they just don't work anymore.
PowerPoint Construction Best Practices: The Theme
The basic design building block of all Office programs is the Theme. Themes nominally have 3 components: the Font theme, the Color theme and the Effects theme. However Effect themes are not editable in the program interface. All a designer can do is choose one of the presets, and the presets available change with each version of Office. Since effects are only used with tacky effects like 3D lozenges and shadows, most designers will simply ignore the Effects theme. If I'm able, I'll apply the Office 2010 Couture effect theme, which has minimal gimmicks.
That leaves the Font and Color Themes. Color themes in Mac versions of Office are editable in PowerPoint. To create custom Font themes, Mac users must build them manually in a Text Editor. No need to get nervous about coding, they're very simple files that you can create in TextEdit. I covered the technique in this article: XML Hacking: Font Themes. To create a Color theme that will work the best for your client, please read Office Charts: 6 Colors Maximum! This article is important because the order of colors in a theme determines the automatic color order of charts.
You don't have to use a custom theme, but you also can't have a theme-free file. If you don't customize, your template will use the default Office theme. Then users will start to use the theme fonts and colors, because they're obvious in the interface. And then your client's presentations will be off-brand. Is that what you want? I didn't think so...
A clear advantage of using a theme is that applying a new custom theme instantly updates the appearance of legacy documents. This feature alone takes most of the pain out of brand updates, but the underlying templates must have been built with theme application in mind.
I have Themes in my Theme!?
As usual for Microsoft, they use the same word in two different senses, just to make sure you get confused. In PowerPoint, a Theme and a Template can both contain an entire presentation in addition to the Color, Font and Effects Theme parts. By contrast, if you save a Theme from Word or Excel for Windows, the Theme file contains only the Color, Font and Effects parts, but no content or pages. So when you're talking Themes with an expert, you need to make it clear whether you're talking about a Font or Color Theme subfile, a Word or Excel style Theme that combines the Colors, Fonts and Effects, or a PowerPoint theme that includes all of the above plus Masters and Layouts.
PowerPoint Construction Best Practices: The Master
In PowerPoint, when you choose View>Slide Master, you'll see a list of thumbnails at the side of your screen. The larger thumbnail at the top is the Slide Master (outlined in red):
The slide master never appears in a presentation. For this reason, some designers falsely conclude it is unnecessary and make a mess of it by ignoring it, deleting all placeholders, or otherwise mistreating it. The clients of these designers live in PowerPoint hell, with layouts and slides that just don't work the way they should. It's a shame that a designer who doesn't know what they're doing can't spend a few dollars to bring in a professional to assist them.
A critical function in PowerPoint templates and themes is Inheritance. Inheritance is what we use when we create a typestyle, then apply that style to text. The text is said to inherit the characteristics of the style. The style is the parent and the text is the child.
The Slide Master inherits the fonts and colors of the Theme. Then the Slide Layouts inherit their formatting from the Slide Master, and finally the Slide inherit their formatting from the Layouts. The Slide Master is a crucial link in the chain. Ignoring it or formatting it incorrectly will cause inheritance problems in the rest of the presentation.
The correct way to format the Slide Master is to include as much formatting as possible that can carry over to the Layouts. Leave all placeholders in place, do not delete any. Perhaps you don't think users will need a date or footer field, but deleting them will create problems for the users that actually do need them. You will also create problems in the future, when today's decks become tomorrow's legacy presentations that need to be updated with a new theme.
Analyze the design sample slides for where bulleting is needed and where it isn't. A default Microsoft design uses bullets for every text level, but your template will be more useful if it includes a mix of bulleted and non-bulleted levels. The bullet scheme you apply on the Slide Master is automatically inherited by all the slide layouts.
On most presentations, there is a company logo that appears on most or all slides. Include that logo on the Slide Master (Of course, that logo is an indexed-color PNG right? You're not still using JPEGs for logos, are you?). Important: Don't touch a Slide Layout until the Slide Master is complete!
PowerPoint Construction Best Practices: The Layouts
When the Slide Master is complete, then and only then, move on to the Slide Layouts. Why? Because editing the Layouts breaks the inheritance from the Master of the edited feature. As one example, if you create a unique bullet setup on a Layout, then go to the Master and create the same setup, the edited Layout will remain out of sync. Subsequent changes to the bullets on the master will never show on the Layout, because you broke the inheritance. Any changes to the Slide Master also have be duplicated on the Layout. Even though the bullets are identical, you created twice as much work by editing the Layout before the Master.
I've seen some designers who delete everything on the Master so they can create Layouts that differ from each other. This, too, is a mistake. The Slide Master should be formatted to look like a typical or common slide in the presentation. Then, for any layout that has different graphics or background color, right-click on the Layout, choose Format Background and turn off the background graphics with the Hide background graphics option. This leaves the placeholders in place and they still get their formatting from the Master. Then create a different color background and/or include different graphics. Presto, a different appearance, while maintaining inheritance from the Master.
I really don't like the Layout titles that Microsoft has assigned. First, there is the Title slide, then you have Title and Content. Except the word Title refers to 2 different things. The first layout is for the title of the presentation, which could just as easily be called the Cover slide, while the second refers to the Title placeholder on the slide layout. Most of the layouts have titles, why do only some include Title in the layout name?. I'd love to fix this, but then I would create another problem:
People will make presentations with your template. Someday those decks will be "legacy content" that needs to be updated with the next template that will inevitable follow yours. When those presentations are updated, PowerPoint will find a Cover layout in the old file and a Title layout in the new one. PowerPoint doesn't know these are intended to be the same layout. So instead of replaced Cover with Title, it keeps both. The old deck now has a new Title layout, but it doesn't get applied to the title slide, because that is linked to the Cover layout. The user screams. Why didn't all the slides update with the new theme? Well, it's your fault, because you thought you were more clever than Microsoft and you changed the layout name.
You can also create custom layouts in Slide Master view. Start by duplicating an existing Layout or creating a new one. Then choose the Insert Placeholder command to add an all-purpose Content placeholder, or one of several types of content-specific placeholders. You can add many placeholders to a layout, it's a very flexible system. However, there is a potential problem if you do this to try to replace deleted default layouts.
The default layout name alone is not enough. We've worked on templates where the designer deleted all the default layouts, then inserted new layouts using the default names. Unfortunately, PowerPoint sees all created layouts as the custom layout type. You can call it Title Slide, but it does not have the Title Slide layout type, it has the Custom layout type. So when a user pastes in a legacy title slide, it will not map correctly to the layout called Title Slide. Instead, it will bring in its old slide layout, inheriting what it can from the Slide Master. The resulting slide usually looks close to the design intent, but not exactly, and your presentation now has an extra layout called 1_Title Slide, which will confuse users.
Our current best practice is to leave all default layouts in place with their original names. The only 2 layouts we commonly delete are Title and Vertical Text and Vertical Title and Text. These are intended for use with Asian languages, so we leave them in for world-wide companies that might need Far Eastern text but delete them for smaller and local clients. Just remember: if you keep the layout, keep the name. New titles for new layouts only!
The layout type is not visible anywhere in the user interface. We find the layout type by running a tiny macro that displays the layout type for each slide:
Dim SlideObj As Slide
For Each SlideObj In ActivePresentation.Slides
A question that comes up frequently is whether to use Picture or Content placeholders for a photo slide layout. These 2 types of placeholders act differently, so the choice depends on what kind of action is most suitable. When you insert a picture into a content placeholder, the placeholder fits itself to the photo proportions. If the photo has a small physical size, the Content placeholder shrinks to fit the photo. The photo's aspect ratio is always preserved.
By contrast, a Picture placeholder stays the same size. Placed photos are enlarged or reduced to fit the placeholder, and are automatically cropped to make the photo fit the aspect ratio of the placeholder. Knowing this, we can state that where a particular layout is locked down, you should use a Picture placeholder. An example might be a photo page where there is an exact 1/4" gap between photos on all 4 sides. A Picture placeholder will maintain this layout:
Picture placeholders are better for rigid or exact layouts.
If the slide contains a single picture and the entire picture must show in its original proportions, a Content placeholder is more suitable:
A flexible layout when the entire photo must show is better with a Content placeholder.
Lazy Designer Syndrome and How to Avoid It
I've repaired lots of presentation that show these symptoms: in a series of placeholders on a custom layout, you'll enter text or content. You switch to a different layout, then switch back, but now the content is in different placeholders than you used originally. What's happening? Usually, there was a lazy designer who, while editing a layout, copied and pasted formatted placeholders rather than using Slide Master>Insert Placeholder. While they were saving themselves a few minutes, they were sentencing their users to much more time rearranging slides after switching layouts.
The reason is that PowerPoint keeps track of each placeholder by its ID number in the XML. But when you copy and paste placeholders on a layout, PowerPoint does not assign a new ID number. It only does that when you choose Insert Placeholder. The result is a slide with placeholders that PowerPoint can't tell apart. When it has to assign a piece of content to the duplicated placeholders, the result is random placement of the graphic or text.
To be fair, you can also get a similar effect when switching between layouts that have different numbers of placeholders. If the first layout has 10 placeholders and the second has only 2, PowerPoint will place the first 2 items in the right place. The remaining 8 items will still be in placeholders, but since there is no layout information, they're plunked wherever PowerPoint wants to put them. When you reapply the original layout, all placeholders will pop back into place, with each kind of placeholder going where that type is on the layout. Unfortunately, during this process, PowerPoint re-writes the ID numbers and some pieces end up in a different order. The effect is less chaotic than lazy designer syndrome. This is also a bug you can help fix! I've created a suggestion at Microsoft's PowerPoint User Voice forum explaining the issue. Please take a look and add your vote: Microsoft uses this feedback to prioritize their programming.
PowerPoint Construction Best Practices: The Slides
Now you're finally ready to make slides, or hand the template off to your users so they can get creative. And this is the place where a well-constructed template or theme can either save your users time, while a sloppy one will keep them working 'til midnight. Do it right and the slides will be easy to produce, and they'll work the way they're supposed to. Just follow your mantra: Theme>Master>Layouts>Slides and all else will be bliss!
Brandwares employees collectively have decades of PowerPoint construction knowledge, and we're for hire! Contact me at email@example.com with details of your project.
My last post began the subject of styled text boxes. There I covered the parameters contained in the first line of each level definition. Today's entry continues by introducing the XML elements inside the level definition that format text. As a reminder, a level definition is the equivalent of a PowerPoint style. Since a text box can have up to 9 text levels, we can format 9 unique styles.
Styled Text Boxes - Enclosed Parameters
I'm using the phrase Enclosed Parameters to indicate elements that are within an a:lvl#pPr level definition, as opposed to the first line values covered in my last post. Here is a super simple level with only 2 enclosed parameters, shown in bold:
In order, this block sets line spacing of 125% (or leading, for the designers), 12 points of space before and space after of 5 points. Finally, three left-aligned tabs are set. The units are EMUs, so these tabs are spaced 1/2" apart.
Enclosed Parameters - Bullets
Out of 16 possible enclosed parameters, 11 are for bullet formatting. Creating bullets by editing XML is an exercise in frustration. It's far easier to create bullets using the program interface and then transfer that XML to the p:defaultTextStyle section of presentation.xml.
Sure, you could do all of the above in a text editor, if you wanted to prove your coding prowess. But time is short and there's a faster way to get this job done using PowerPoint's program interface. This leverages the fact that the structure for list level text is exactly the same for p:titleStyle, p:bodyStyle and p:otherStyle as used in slideMaster1.xml, p:txBody, used in many slide layouts, and p:defaultTextStyle as seen in presentation.xml.
My preferred method is to start by making a copy of the Content with Caption slide layout, then deleting the title and content placeholder, leaving only a text placeholder preformatted with small text. Then I make 9 levels of text and format each to match a design or client specs for what the text box styles should look like. Do all your bullet formatting here. Save the file and exit PowerPoint.
Now expand the file and look in ppt/slideLayouts. The Content and Caption layout is usually slideLayout8.xml. If you duped it as suggested, open slideLayout9.xml and format the code to be humanly readable. Just below <a:lstStyle> are 9 level definitions with all the formatting you created in the program interface. Each level starts with <a:lvlXpPr where X is the level number. Copy all 9 level definitions, but not the starting <a:lstStyle> or closing </a:lstStyle> tags.
Now open ppt/presentation.xml, select all 9 level definitions (starting just below </a:defPPr>) and paste in the 9 levels from slideLayout9.xml. Save the file, zip everything back into a presentation. Each inserted text box should now have up 9 levels of styles that match the formatting you created on the duplicated layout. Delete the extra layout and you're done.
Styled Text Boxes - What about the Font?
If you've tried these steps out, you might notice one glaring omission in the XML. When you format a slide layout and copy the XML, there is no font information in the level definitions. This is because the layout gets its font info from the slide master. There are 2 ways to fix this:
If all levels the text box are in the same font, open the presentation, create a text box, set the font, right-click on the text box and choose Set as Default Text Box.
This action fills an objectDefaults stub at the bottom of ppt/theme/theme1.xml. It looks something like this:
In this case typeface="+mn-lt" sets the text box font to the Minor (hence mn) or Body theme font. The Heading theme font would appear as +mj-lt.
If there are different fonts for different levels, apply those fonts when formatting the duplicate slide layout.
Interesting fact: If a level is set by default to a theme font, clicking on the font dropdown and re-selecting the same theme font breaks the font inheritance from the slide master and specifies the theme font in the layout instead. Here's the default XML from the layout level 1 again:
I believe this hack vastly increases the utility of the text box. In effect, it becomes a text placeholder that a user can easily add to any slide. Accessing the styles works exactly the same as a text placeholder. Use the Increase List Level button (Indent More on a Mac) to move through the levels.
Here's a visual comparison of a text placeholder and a styled text box:
Styled Text Boxes - Other Issues
I've run across a couple of minor problems that you will need to keep in mind.
Picture bullets aren't going to work. These require building an XML relationship to the bullet image stored in the file, which is very hard to do manually. Don't bother.
Similar to the theme font issue mentioned above, default paragraph spacing in the layout is inherited from the slide master. This means your text box paragraphs will be missing any space before or after that displays in the layout. To fix this, set the paragraph spacing for each level in the layout. It doesn't have to change, but you still have to set it to include the spacing in the layout XML.
PowerPoint's text boxes could really use styles. But wait: they already do! Text boxes styles are built right into the file format, but there is no access to them thorough the program interface. Formatting text boxes using PowerPoint's user interface is primitive compared to the styling that can be applied to placeholders in PowerPoint. There is no master where you can format text box defaults. The program interface only allows you to set one style, then right-click and choose Set as Default Textbox. And even this default disappears if you click on the Clear All Formatting button (Home>Font group, look for the icon with an eraser over 1 or 2 letters).
Text Box Styles XML
First, let's clarify our terminology. Text styles in PowerPoint don't work like any other program, because there's no Style menu to apply to selected text. Instead, there are levels that you get to by clicking on the Increase List Level (Windows) or Indent More (Mac) buttons. Each level can have a different style.
Fortunately, with some judicious XML editing, you can create 9 preformatted levels of text for your text boxes. They can become nearly the equivalent of a text placeholder that you can add to any slide. This formatting includes line spacing, bullets, indentation, alignments and many other parameters, so this will have to be a 2-part article.
These text box styles will be saved in a theme, so they can be used in other presentations. However, if the theme is applied to Word or Excel, those programs ignore the custom styles and use their standard single-style text boxes. I guess we could expect that when all these settings are storing in a component called presentation.xml. If you're new to this subject, read XML Hacking: An Introduction. If you're using a Mac, you should also read XML Hacking: Editing in OS X.
The XML component that contains the text box text levels is ppt/presentation.xml. This component also contains presentation parameters like slide size, slide master ID and a list of slide IDs for all slides in the deck. Below those items is a tag called <p:defaultTextStyle> that contains 9 levels of text formatting. This structure is nearly identical to the text formatting used for default table text, covered in this article: XML Hacking: Default Table Text
Each of the text levels is identical except of a single digit in the name tag, so we can extract one level for an example that will work for all levels. When this is set up, you'll be able to insert a text box, then click on the Increase List Level button (called Indent More in OS X) to move between styles, just like a text placeholder. Here's a sample default level:
This contains 2 different sections: the first line with a string of parameters, plus the list of additional parameters on separate lines below. It's important to create the right data in the correct location, so for this article, I'm only going to cover the first line.
Text Box Styles: First Line Parameters
From left to right, the default parameters are:
marL - Sets the left margin for that text level in EMUs. 914,400 EMUs equal 1 inch, while 360,000 EMUs equal 1 centimeter.
algn - Horizontal alignment. A value of l means left aligned. You can also use r for right aligned, ctr for center aligned, just for justified text and dist, which distributes text evenly across the line width, kind of like an extreme form of justification.
defTabSz - Default tab size, again in EMUs.
rtl - Is the language right to left? 0 means no.
eaLnBrk - East Asian Line Break: East Asian languages have rules about where a line break occurs. The 1 value turns this attribute on. A 0 breaks the line wherever needed, without consulting the rules.
latinLnBrk - Similar to the eaLnBreak, a 0 will not break the line without a hyphen, a 1 will break the line wherevere needed without a hyphen.
hangingPunct - Online documentation for this is poor and I couldn't detect any difference in setting this to 0 or 1. I'll post an edit when I figure out what this does.
Those are the defaults. Then there are several optional parameters that you can add manually:
marR - You can set the right margin of text, in EMUs.
indent - Set the first line indent of each paragraph, in EMUs.
fontAlgn - Vertical alignment. Acceptable values include auto and base which both set text on the font baseline, which is the default. You can also use b to align with the bottom of the descenders (like the bottom of a g or y), t to align with the ascenders or ctr to center text vertically. This latter setting solves the issue that when you increase PowerPoint bullet size, you also increase the bullet elevation above the baseline. Using fontAlgn="ctr" forces the bullet to stay aligned with the text whatever size it is.
lvl - Determines the numbering level for this text level, independent of the level's position in the hierarchy of text box styles.
The picture below illustrates 5 levels of formatting in a text box. There is no local formatting applied, all I did was type the text and click on the Increase Indent button to move between levels, exactly as with a text placeholder.
5 levels of text box text formatted with only the first line <a:lvl#pPr> tag.
Text Box Styles: Obscure Gotcha
This XML group is called p:defaultTextStyle for a reason: it's for other items besides text boxes. If you save you template and a PowerPoint theme (File>Save As>Save as type>Office Theme (*.thmx)), the slide master and layouts are saved in the file. Double-clicking on the theme creates a new presentation. But Handout and Notes masters are not saved in a theme, only in a template. PowerPoint creates new Handout and Notes Masters on the fly using its plain vanilla defaults. The Header, Footer, Date and Page Number placeholders are recreated from the p:defaultTextStyle levels. If the first level uses bullets, the placeholders will have bullets as well!
To get around this, format the first level without bullets, or distribute a template instead, which includes Handout and Notes masters that you can format to the design specs. I prefer templates, because you can also include sample slides.
We're here to help. Brandwares can improve your PowerPoint project: We teach the pros! Contact me at firstname.lastname@example.org.
Recently I was creating a white paper template in Word for a client and needed to insert some custom Picture Content Controls for photos that would be inserted by users. The designer had specced round-cornered pictures, but Picture Content Controls (PCC) have square corners. It didn't take long to figure out that after selecting the PCC, I could choose the Picture Tools>Format tab of the Ribbon, then apply a Picture Style. I chose the rounded corners with reflection (fifth icon over in Word 2010), then removed the reflection.
Now I had rounded corners, but also another problem. Word keeps the corner radius in proportion to the box size, so resizing the PCC up to the right size made the radius much larger than the design. Unlike AutoShapes, Content Controls will not display a yellow radius handle to adjust the radius. I also tried resizing the PCC before applying the Picture Style, but got the same big corners.
A Picture Content Control with default corner radius.
Custom Picture Content Controls XML
When I'm stuck, I crack open the XML. Can't leave it alone! If you've never opened Office files to edit their XML, read XML Hacking: An Introduction. If you're using a Mac, you should also read XML Hacking: Editing in OS X. All document content is in word\document.xml, so I opened it and started searching. In some respects, a PCC is handled like an ordinary picture, so I found it inside a <w:drawing> tag. The information I was looking for was in this subsection:
When I spotted the line <a:prstGeom prst="roundRect">, i was pretty sure that's what I was looking for. But inside that tag, there were only 2 parameters. I went for the fmla tag and change the value from "val 8594" to "val 4000". Because I'm experimenting, I make only 1 change, then zip the XML to test. If you make several changes and the file doesn't open, it can take a long time to find the error.
I reopened the Word file. Success! The corner radii were about half the size. Then I just had to try several values until I found one that match the designer's intent. Keep in mind that the fmla value is not setting any particular radius size, it's setting the ratio of the curve to the size of the picture. So you should make the placeholders the correct size first, then try out fmla values to get the radius you want at those dimensions.
You don't always get lucky with parameters. A few lines down I spied another setting that looked like it could be useful. While you can set the PCC border in the program interface, you can't set the fill color. However, in the XML, I saw these tags:
Unfortunately, changing these values had no effect on the color of the Content Control. So what do these tags do? Search me, maybe someone at Microsoft knows. But I was happy to be able to set the radii to my preference. Here's the final result:
A custom Picture Content Control with smaller corner radii.
We can provide custom Content Controls and much, much more. Get pro help with your PowerPoint project by emailing me at email@example.com.